by Manoj Chawla | Aug 25, 2016 | Innovation, Marketing, Product
Today I saw something very interesting that made me smile 😀. And it got me to think, how something very simple and funny can bring a smile to your face and make your experience about a business very different. At the till of Leo Brudock, a fish and chip shop in...
by Manoj Chawla | Aug 20, 2016 | Business Design, Business Model, Design, Entrepreneurship, Innovation, Marketing, Product, Strategy
How do you go about understanding your customer needs ? How do you put a value on those needs. I will write a separate blog on pricing at some future point, but I want to share something interesting. It is an article from Sept 2016 in HBR by Eric Almquist John Senior...
by Manoj Chawla | Aug 13, 2016 | Business Design, Entrepreneurship, Marketing, Product, Strategy
Better thinking skills One of the ways one can reduce errors in thinking/judgement is to avoid errors due to cognitive bias. The mind is designed to think quickly, Often these shortcuts help however in today’s world sometimes these thought processes result in...
by Manoj Chawla | Aug 4, 2016 | Design, Innovation, Marketing, Product, Strategy
Apple’s previous history of pen based tablets – the Newton was a disaster. Neither the technology was good enough nor were customers ready to use the Pen. 20 years on, the the market and technology has moved on. Pen based products now are almost...
by Manoj Chawla | Aug 2, 2016 | Business Design, Entrepreneurship, Innovation, Marketing, Product, Strategy
Today, many of the goods we buy have an aftermarket. Houses, Shares, Cars, Gadgets, Mobile phones etc… Building a successful aftermarket and allowing people to buy a “nearly new” product is the key. Apple have successfully build a high resale value...
by Manoj Chawla | Jul 25, 2016 | Business Design, Innovation, Product
What is Service Design ? Every business has an element of service, be it a product company like Apple, or services like a hospital or a government department or even a coffee shop/restaurant. think of it as applying Design thinking to services ? Successful companies...
