Habits like hygiene are easier if they are fun.
This video brought in back to my mind…
What are your thoughts…
With corona virus now on everyone’s mind, one of the things we are starting to see more of is hand sanitizers.
When hospitals first introduced them the biggest problem is that people didn’t use them. They are at the front of every hospital but only a fraction of people use them.
I designed a machine that would make it fun to use, but the vendors just didn’t want to make their product fun. (Kids loves it).
We forget that this was the marketing innovation that created the toothbrush habit.
What do you think ?
#Covid #habit #marketing #innovation #behaviourchange